project

ViewSonic Australia, a leading provider of visual display solutions, attended IntegrateExpo - Australia’s leading audio-visual exhibition and conference. With a large 9m x 9m brand space, they wanted to showcase their latest products and solutions. The purpose of the space was to keep it minimal and open to attract visitors and key clients.

To ensure that the brand space was organised and easy to navigate, each section of the stand was allocated to represent their verticals, such as home, office and boardroom solutions. This allowed visitors to easily identify and engage with the products that interested them the most. Additionally, the brand space was strategically located in a high-traffic area of the exhibition hall, further enhancing its visibility.

To create maximum visibility and impact, a large overhead banner was placed above the stand. This banner could be seen from various points around the exhibition hall, attracting visitors and directing them towards the ViewSonic stand. The design of the stand, combined with the strategic placement and use of their products, made the ViewSonic brand space one of the most popular stands at IntegrateExpo.