project

Team Defence Australia (TDA) participated in Europe’s third-largest trade show of its kind, MSPO. The show has been a platform for global companies to present their products and services. TDA aimed to showcase Australia’s diverse population, heritage, and abilities on the international stage by incorporating Australia’s Nation Brand. The design of the exhibition stand was strategically planned to create a focal point and attract visitors to the space.

One of the standout features of the TDA exhibition stand was a large LED wall creatively designed to disguise a venue pillar in the middle of the space. This created visual movement through the exhibition hall and helped the TDA brand space stand out from other exhibitors. With over 40 businesses and government representatives were on display, strategically positioned on the edge of the space for promotion and giving visitors direct.

The brand space also featured a coffee bar with barista serving the famous Aussie flat white, welcoming visitors to warm Australian hospitality - it also provided an opportunity for visitors to engage with the Australian delegation in a relaxed and informal setting whilst enjoying a taste of Australian culture.