project

The Future of Art – weaving the best of technology and creativity to showcase our Nation’s Art to a new online community.

Telstra NATSIAA identified the need to reimagine the entire exhibition to elevate the experience & safeguard delivery for target audience: in particular those segments that are unable to attend the physical exhibition in Darwin.

A true-to-life virtual art gallery was design and developed – the entire campaign was a distinctive mix of digital based touchpoints that transformed the events space and brought together the best of live and digital experiences. Using augmented reality (AR) on mobile devices, users can bring photorealistic artwork to life within their homes, taking them to a deeper level of appreciation for each artwork.

Visit: www.virtualmagnt.net.au