Exhibitions | Events

Mitsubishi Heavy Industries Air-conditioning Australia

Airconditioning Refrigeration & Building Services Exhibition (ARBS)

Locations

Melbourne Convention and Exhibition Centre - Australia

our role

Strategy
Creative Design and Development
Logistics
Production
Exhibition
Asset Construction
Content Creation
Perfomance and Operations

project

Mitsubishi Heavy Industries Air-conditioning Australia (MHIAA) is a leading supplier of heating and cooling systems in Australia. Participating at ARBS, which is the biggest HVAC&R event in the Southern Hemisphere.

Inspired from the modern Australian home, the design boasts impressive architectural features such as colorbond, mesh, black aluminium framing complimented with warm timber tones, and greenery. The central reception / hospitality area welcomed guested and was turned into hospitality bar in the afternoon, providing a unique and enjoyable experience for visitors.

One of the standout features was the large tower on the corner, creatively highlighting MHIAA’s outdoor unit range and maximising visibility to visitors through the exhibition hall. The impressive overhead display with LED screen and lopping content attracted the eyes of visitors and created a buzz around their brand space.

MHIAA showcased their hydro solutions in a Japanese inspired Zen garden, demonstrating the company’s commitment to sustainability and innovation. The Japanese inspired hospitality event further entertained and promoted networking with staff and visitors, featuring yakitori, Japanese beers and whisky.

As a result, MHIAA’s brand experience received the best stand award at the event. The innovative design, unique features, and hospitality offerings differentiated them from the competition and captured the attention of visitors. This award-winning design set a new standard in the HVAC&R industry and demonstrated the company’s commitment to innovation and customer experience.

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