project

Fashion Reimagined. An experience that redefines user engagement within the fashion industry.

The Mercedes Benz Fashion Week is the highlight of the Australian Fashion Industry's calendar. We were challenged to create an engaging digital experience that aligned with the event, brand partners and the audience.

We developed Augmented Reality runways that gave users the ability to experience the fashion show from the palm of their hand. The use of AR provided the opportunity for the fashion show to be experienced from anywhere long after the in-person event had taken place.