project

Defence South Australia participates bi-annually at Land Forces Exposition - An event that showcases the latest technology and services in the Australian Defence Industry. With a large 12m x 12m brand space to showcase the state’s defence capabilities and support SME’s. The brand space was aligned to Defence South Australia’s strong brand identity complimented with timber and greenery textures that created warmth and an inviting atmosphere.

SME’s are strategically positioned on the edge of the stand to help put them in the spotlight and attract visitors to learn more about their products and services. To ensure maximum visibility, a large overhead banner with lighting was placed above the stand. Large TV screens were also used throughout the space to showcase media and support Defence South Australia’s brand position as one of the premier destinations for defence business.

A hospitality bench with a professional coffee machine and barista was strategically positioned in the middle of the brand space - this always proved popular with visitors and created an opportunity for Defence South Australia to engage with potential clients. In the afternoon, the space was transformed into a networking area with Defence South Australia hosted their on-stand networking function, serving South Australian produce.