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The Australian Space Agency (ASA) attended the International Astronautical Congress (IAC) as one of the major sponsors of the event. Their goal was to promote the Australian space industry to a global audience and provide opportunities for pre-arranged meetings and networking.

At the heart of their brand space was a coffee bar serving the famous Aussie flat white, complemented with Tim Tam’s, providing warm Australian hospitality. This approach helped to create a relaxed atmosphere that encouraged conversation and collaboration. In addition, a networking event was hosted with over 100 people in attendance, providing another opportunity to promote ASA’s initiatives within the space industry.

ASA’s brand space featured a modern, sleek, and minimalist design that integrated their brand and the Australian Nation Brand identity together. This approach helped to create a recognisable and strong brand presence at the event. The success of brand space was further highlighted by Sydney’s successful bid to host IAC in 2025, which will further showcase Australia’s commitment to the space industry on a global stage.