Team Defence Australia

TEAM DEFENCE AUSTRALIA
International Defence Exhibition & Conference (IDEX)

LOCATION

Abu Dhabi, United Arab Emirates

SCOPE

Strategy
Creative Design and Development
Logistics
Production
Brand Activations
Assets Build
Staffing
Performance and Operations

A HIGH-IMPACT PAVILION CONNECTING AUSTRALIAN DEFENCE BUSINESSES WITH GLOBAL LEADERS AT IDEX 2025

The International Defence Exhibition and Conference (IDEX) 2025, held in Abu Dhabi, is a global platform for defence technology, government agencies, and military personnel. As part of Team Defence Australia’s (TDA) international trade program, we delivered a high-impact pavilion to position Australian defence companies on the global stage.

Our role was to facilitate TDA’s support of export-capable Australian SMEs, with a custom-built pavilion, ensuring a cohesive national brand presence while maintaining efficiency and compliance with government regulations. Delivering the pavilion required balancing budget constraints, regulatory compliance, and execution while navigating political shifts and supply chain disruptions. The design needed to accommodate exhibitor requirements while ensuring a strong and consistent national presence at IDEX 2025.

We designed a modular pavilion to maximise interaction and efficiency. Modular exhibitor pods replaced traditional booths. Large-scale LED panels replaced static signage, delivering dynamic exhibitor content. A digital-first approach reduced waste and enhanced sustainability. The hospitality hub, featuring an Australian barista team, served as a networking focal point. Meeting rooms provided exhibitors with private spaces for discussions.

A ‘hub and spoke’ approach improved logistics. Pavilion components were built centrally and shipped in sections, reducing freight costs and waste. Modular elements were repurposed across multiple events, maintaining brand consistency while optimising budget efficiency.