Panasonic

PANASONIC
AIRCONDITIONING REFRIGERATION & BUILDING SERVICES EXHIBITION (ARBS)

LOCATION

ICC, Sydney - Australia

SCOPE

Strategy
Creative Design and Development
Logistics
Production
Brand Activations
Assets Build
Staffing
Performance and Operations

Panasonic Australia wanted to create a memorable brand space at ARBS. They wanted to showcase their centennial anniversary and demonstrate their innovative products to visitors. The challenge was to create an open space that would display their products and celebrate their bands’s history and future.

The solution was to design an open space the feature specific zones - a bedroom, hotel room, living room and an outdoor area. The products were displayed in a setting that would be in-situ to how it would be used in the real world, creating an engaging experience for visitors.

One of the main features of the brand space was a digital wall that used projectors and touch sensors to project and animate motion and tell a story of Panasonic’s range of products. This unique and interactive wall engaged visitors and helped the brand stand out from their competitors. Additionally, a commemorative column showcasing Panasonic’s history was featured on the stand, highlighting the brand’s continuous technical and design improvements.

The brand space successfully showcased Panasonic’s innovative products and celebrated their centennial anniversary. The design created an open and inviting atmosphere for visitors, which was key to their success. The interactive elements and integration of digital technology helped engage visitors and reinforced the brands position as a leader in the industry.