OPPO AUSTRALIA
10TH ANNIVERSARY
LOCATION
Machine Hall, Sydney
SCOPE
Strategy
Creative Design and Development
Logistics
Production
Brand Activations
Assets Build
Staffing
Performance and Operations
A milestone event, the OPPO 10th anniversary celebration was marked with designed event layers featuring immersive visuals, interactive experiences, and the launch of the new Find X8 Pro product. Located within Machine Hall, Sydney the private event brought together media, influencers and partners to showcase OPPO innovations and reinforce its market presence.
Designteam led the creative direction, theming, content and event production, crafting an immersive experience to showcase the OPPO brand evolution and future vision. Projection mapping, interactive activations, keynote messages and a choreographed dance reveal guided guests through the venue, highlighting key moments and reinforcing OPPO’s brand narrative of innovation. The design of the experience utilised elevated mezzanines and presentation zones for layered messaging thought the event.
For the four-act solution we crafted sensory experiences designed to engage via digital content and interactive installations. Projection mapping transformed the industrial style venue, turning the product reveal into a visual spectacle. Feature walls and interactive stations gave guests direct access to the latest innovations. A sense of play, the basketball hoop challenge, photo booth, and other activations brought OPPO’s technology to life, driving connection through hands-on interaction. The event also incorporated a keynote and live entertainment to keep energy levels high.
All attendees explored OPPO’s latest tech firsthand, gaining a deeper understanding of leading innovations. Generating valuable media coverage and extending the event’s impact beyond those attending the live interactive activations and standout moments ensure OPPO innovation is top of mind post-event, reinforcing OPPO’s position as a leading smartphone brand in Australia.
