project

OPPO Australia launched its new R11s smartphone at Carriageworks in Sydney. The event was designed to engage key influencers, buyers, and marketers and promote the new features of the smartphone device. Carriageworks industrial setting provided a trendy backdrop and warehouse vibe, whilst leaving enough room for a range of brand activations, a fashion show and dance area.

The launch event was a resounding success, attended by hundreds of VIP guests who were treated to a night of entertainment, product demonstrations, and live performances. The event showcases the R11s key features, such as its dual camera, facial recognition, and all-day battery life, generating a buzz among attendees and promoting the brand’s innovative approach to smartphone technology. Memories of the event were shared on social media, generating a wider audience reach and furthering the impact of the launch.

The OPPO R11s launch event was a highly successful event that engaged key influencers and generated buzz around the brand’s latest smartphone device. The use of a trendy industrial setting, along with activations and live entertainment, helped to create a memorable and impactful experience that left a lasting impression on attendees.