project

Hong Kong Trade and Investment (HKTDC) activated their brand at Broadway Shopping Centre in Sydney with a focus on promoting Hong Kong culture and tourism. The display was designed built using ReBoard, a sustainable and eco-friendly material made from recycled cardboard which can be printed on and used to create walls and furniture. The innovative use of this material allowed for an immersive and engaging display that was not only visually appealing but also eco-friendly.

To further enhance the visitor experience, Augmented Reality (AR) technology was incporated into the display. Visitors were encouraged to scan certain areas to learn more about Hong Kong culture through interactive video and 3D animation. This provided an innovative and unique way for visitors to engage and learn whilst providing the team data and and analytics of number of users.

HKTDC effectively promoted Hong Kong culture and tourism to a wide audience whilst also demonstrating their commitment to sustainability. The use of AR technology also added an element of interactivity that allowed for a more immersive and engaging experience.